On January 22, 2024, the Digital Rhetoric and Privacy Collective hosted an online session titled “Teaching About Privacy in an Age of Generative AI“ with Drs. Calvin Pollak of the University of Washington (who presented “Navigating Publicity and Privacy: Genre-Based Technical Communication Pedagogy With, For, and Against ChatGPT”) and Reed Hepler, a Digital Initiatives Librarian and Archivist at College of Southern Idaho (who presented “Deliberately Safeguarding Privacy and Confidentiality in the Era of Generative AI”) and myself. The title of my presentation was “We Live in Public: Teaching Publicity, Privacy, and Secrecy.” Links to both the DRPC and a video of the presentation(s) can be found below.
Keynote Speech from the 2024 Midwest Winter Workshop @ UW Madison
On February 16-17, the graduate students of the Department of Communication Arts at UW Madison hosted the 14th annual Midwest Winter Workshop! It was an amazing event, consisting of 7 panel sessions on topics ranging from writing scholarship to the academic job market and 19 “pods” comprised of faculty and graduate student small groups. You can find more information about the event here.
For the keynote, I presented a talk titled “What is Rhetoric Enough? Forms in and of Rhetorical Scholarship.” You can find a written version of the presentation here. It was a great, generative conference and I am grateful just to have been part of it! Many thanks to Allyson Gross, Ali Rushevics, Megan Zahay, and Ailea Merriam-Pigg, who organized the event.
New In Print: “What is the Sound of One Hand Playing?” in Rhetoric Society Quarterly
Excited to share this new essay, “What is the Sound of One Hand Playing: Aural Body Rhetoric in the Music of Horace Parlan and Paul Wittgenstein,” co-authored with Bill Heinze in Rhetoric Society Quarterly!
Abstract: This essay examines the lives of two pianists with significant impairments of their right arms: Paul Wittgenstein, a classical pianist who lost his right arm in World War I, and Horace Parlan, a jazz pianist who lost full use of his right hand due to childhood polio. Drawing on theories of mêtis and passing developed by queer theory and disability studies scholars, we theorize aural passing to examine how Parlan and Wittgenstein differently navigated the rhetorical constraints of their respective musical genres. Engaging a rhetorical biography of each performer’s unique mêtis, we compare how disabled forms of passing are not equivalent across all instances and conclude by meditating on the entrenched ableism of musical pedagogy and performance.
Link to article: https://www.tandfonline.com/…/10…/02773945.2023.2232774
Free copies (while available):https://www.tandfonline.com/eprint/PDEKA4GKGRIINQFC5GDH/full?target=10.1080/02773945.2023.2232774
“Reading Rhetorical Theory” featured in UMN’s Open Access movement
Transparency ought to be a priority at all levels of academic life.
“Reading Rhetorical Theory” featured in UMN Libraries’ “Targeting Textbooks Project” Fundraiser
As part of UMN Libraries’ “Give to the Max” campaign, Mark Engebretson, Shane Nackerud, and former students Rory King and Anna Larson (and yours truly) collaborated to produce this short video. Please check it out! Open access materials like Reading Rhetorical Theory can save students a significant amount of money, and ensure that course materials remain accessible across a range of modalities.
If you are teaching a class where this textbook might be useful and are seeking additional course materials, please reach out to rhetoricaltheoryuntextbook@gmail.com! I’m happy to answer your questions and share additional resources.
“Rhetorical Forms of the Secret” and Other Presentations at NCA 2022
This year at the 2022 National Communication Association Convention, I am presenting (remotely/virtually) a truncated version of the introduction to my book, This Page Left Intentionally Blank: Rhetorical Forms of the Secret. The presentation is scheduled to appear during a Thursday 11/19 11:00am-12:00pm session entitled “Secrecy and Memory in Popular and Political Culture.” (Sheraton, Napoleon Ballroom C2 on the 3rd Floor) If you are interested in the topic, there is other excellent work being presented there by Christopher Wernecke and Virginia Massignan of Georgia State University, Julia Khrebtan-Hörhager of Colorado State University, and Patrick K Jones of Northeastern University. Please do attend if you have the opportunity!
If you are/were unable to attend the panel and would like to see what I am up to, I’ve included the abstract and my video presentation below.
Presentation Abstract: Secrets are part of a longstanding rhetorical situation best understood as a “spectacle” that draws public audiences in through the promise of revelation. They also comprise a longstanding topos for Rhetorical Studies as a mode of public address, a hidden meaning uncovered by a hermeneutics of suspicion, and a function of discursive totalities like the apparatus and assemblage. Here I add a fourth approach: a tropology of secrecy structured around naming, belatedness, and autoimmunity.
Finally, if you’re at NCA 2022, please consider attending these other excellent sessions I had a small part in assembling. I wish I could be there, but I wish the best to everyone down in New Orleans this week!
Re-Parsing Public Address: Computational Objects, Methods, and Ethics in Rhetorical Studies Thursday, November 17, 8:00am-9:15am (Marriott, Galerie 4 – 2nd Floor)
Session Description: Rhetoric’s objects and methods are changing amidst the spectacular rise of computational methods and big data analysis. Reflecting on rhetoric’s changing objects (e.g., tweets, memes, blogs, chatbots, cybersecurity, infrastructures, and networks) and methods (e.g., LDA, web scraping, TensorFlow, network analysis) this panel stages a conversation between rhetorical scholars who have expanded the scope of what counts as rhetoric’s objects and its methods. Our discussion takes stock of the ethical mandates and novel innovations in the new digital rhetoric by offering short position papers from a range of scholars with deep investments in the computational, followed by a moderated discussion with the audience.
Featured Roundtable Speakers: Andre E. Johnson, Emma Bedor Hiland, Daniel Faltesek, Heather Woods, Alex McVey, Jennifer Buchan, Jules Wight, Michael Lechuga, Misti Yang, Scott Graham, Sergio Fernando Juarez, Zoltan Majdik
Book Panel for Dr. Emma Bedor Hiland, “Therapy Tech: The Digital Transformation of Mental Healthcare” and Dr. Stephanie Larson, “What it Feels Like: Visceral Rhetoric and the Politics of Rape Culture.” Saturday, November 19, 3:30pm-4:45pm (Marriott, Regent – 4th Floor, River Tower)
Session Description: Rhetorical and Communication Studies scholars respond to two new books: Emma Bedor Hiland’s Therapy Tech: The Digital Transformation of Mental Healthcare, from the University of Minnesota Press, and What it Feels Like: Visceral Rhetoric and the Politics of Rape Culture, from Pennsylvania State University Press. Expert panelists are scholars in Rhetorical Studies with practical/theoretical expertise in rhetorics of mental health, feminism, and gender.
Featured Speakers: Emma Bedor Hiland (author/respondent), Stephanie Larson (author/respondent), Jenell Johnson (presenter), Bryan J. McCann (presenter), Natalie N. Fixmer-Oraiz (presenter), Erin Nicole Gangstad (presenter), Nou-Chee Chang (chair)
“The Dobbs Leak and Reproductive Justice”
Emily Winderman and I have a new piece out in the Quarterly Journal of Speech Forum: Rhetorics of reproductive justice and injustice in the aftermath of Dobbs v. Jackson Women’s Health Organization. We’re very grateful to Kari Vasby Anderson for the opportunity to share this work.
Abstract: Our contribution to this forum concerns the June 24th, 2022 leak of the Dobbs v. Jackson draft decision penned by Supreme Court Justice Samuel Alito. The leak exemplifies how the transgressive and fluid movement of information across sealed institutional boundaries was channeled into a different bodily register, one that sought to police the gender fluidity imputed by the phrase “pregnant people” amidst the emergence of a new abortion coalition. As an alternative to the imperative to seal institutional leaks and limit gender fluidity, we highlight the importance of the Reproductive Justice framework to constitute more capacious coalitions with wider, more intersectional platforms than was once enshrined by Roe v. Wade.
The first fifty readers who access this forum piece through this link should be able to download for free. (no paywall)
Here is the dedicated link (paywall): https://www.tandfonline.com/doi/full/10.1080/00335630.2022.2128205
“Secrecy, Surveillance, and Settler Colonialism”: A Rhetoric Society of America Workshop (May 25-27, 2023)
Hi folks,
On alternating years, the Rhetoric Society of America hosts seminars and workshops for faculty and graduate students. This upcoming year, Dr. Michael Lechuga of the University of New Mexico and I will be leading a two-day workshop from May 25-27. The sessions will be held at Pennsylvania State University in College Park, with limited remote access. I’m writing now because the deadline to apply for this (and all other) sessions is approaching on October 15, 2022. Please follow this link to apply! As that site notes, applicants will be notified of your acceptance into a particular session (or multiple sessions) by November 15, 2022.
Below, you’ll find a description of our session on “Secrecy, Surveillance, and Settler Colonialism,” (also available via the hyperlink). I hope you’ll check it out!
Best wishes,
Atilla
Secrecy, Surveillance, and Settler Colonialism
Our topical focus is the rhetoric of settler colonialism with emphasis on erasure, disinformation, and conspiratorial reasoning, as exemplified by the dehumanization of migrants at the Mexico/US border, the “Stop the Steal” January 6, 2021, white supremacist insurrection, and the infiltration of colonialist themes in popular science fiction narratives. We invite participants to think through the connections between events like the January 6 insurrection, gun violence, and pandemic politics as explained through the lens of settler colonialism. Our workshop focuses on how the critical frameworks of psychoanalysis and assemblage theory are instrumental for rhetoricians’ understanding of the lasting legacy of settler colonialism in the United States. Together, we (Lechuga and Hallsby) represent expertise in both rhetorical criticism, assemblage/affect theory (Lechuga), and psychoanalysis (Hallsby). We offer attendees an affect-driven framework for emerging rhetorical scholars, designed with the specific goal of attending to Settler Colonialism’s ideological, material, and unconscious formations.
Participants should expect to complete some assigned readings ahead of time and to submit a (2pp) statement about what they are already researching. During the session, we aim to discuss how the frameworks introduced during the workshop might be enlisted to revise or approach these topics. Position papers should also include a statement of participants’ goals for the workshop (e.g., creating a syllabus, conference paper, journal submission/revision, white papers/public facing, advocacy). The workshop will be divided between lecture and break-out groups/discussions. During break-out discussions, participants will also have the option to work individually or in a group (i.e., they may choose to be either self-directed or collaborate with others working on similar projects.)
Whereas Rhetorical Studies conventionally emphasizes the rhetorical situation/ecology as a general contextual framework for persuasion, representation, and power, we would advance arguments for understanding rhetoric’s persisting habitus as a Settler Situation, a set of recurring/repeating historical contexts appealing to topoi of jingoistic conquest, extraction economies, and racial purity. We offer the following framing questions: (1) How do we read and measure settler-colonial narratives/events? What is the archive of settler colonialism? If the archive is secret, what tools or techniques do rhetoricians have available to read it? (2) How does the Settler Situation redefine the conventional boundaries of the rhetorical text? What aspects of rhetoric’s conventional focus on public address and representation are retained by this framework and which are transformed by it? (3) How do (psychoanalytic/assemblage-based) theories of affect account for the combined psychological and material injury created by contemporary nationalist discourses? (4) How do present-but-unarticulated or unacknowledged affects produce recurring patterns of historical trauma? What can rhetorical studies contribute to the understanding of these historical patterns?
The 2023 Benson-Campbell Dissertation (Prospectus) Research Award
(Updated 4/3/25)
Hi all,
If you are seeking the Call for Nominations for 2024-25 or later, I recommend consulting the most recent COMMnotes announcement (see 2025 announcement here), which is more likely to be updated with accurate and up-to-date information. NCA has consolidated awards calls and now requires them to be posted through its own system, so the Google docs that we have used to issue this and other calls are likely to be out of date.
Thanks so much!
Atilla
Some Notes on the Document Scandal/Mar-a-Lago-Gate
Since August 8th — but really, a lot over the last six-odd years — I have repeatedly felt compelled to write about secrecy-related events as they were being reported. The Mueller Report has already taken its place alongside the Pentagon Papers and any number of WikiLeaks disclosures as an allegedly impotent revelation, that is, ineffectual because it allegedly said nothing more than what folks already knew. Allegedly, no one read the Papers. The same has been said of the WikiLeaks disclosures. After all, what do you know about Joshua Schulte or Vault 7? Another example: the Trump phone call with Ukrainian President Volodymyr Zelinkskyy, like the Trump Tapes, played at the final session of the January 6 Committee, are clear media analogs to the ever-damning Nixon Tapes. As Lisa Corrigan has pointed out, none of these now-historical records were ever intended to be a damaging disclosure — these were legacy projects. So in some ways, to me, the story that began on August 8, 2022 — or even earlier on February 6, 2022, when we learned about the “burn bags” in the White House (to say nothing of flushing documents down the toilet) — feels less like the breaking of some dark and damaging secret and more like a very familiar bedtime story. To quote one of those earlier headlines, some of the documents Trump tried to hide at Mar-a-Lago were actually pretty important.
I’m not concerned with whether Trump has already admitted guilt or made some significant misstep. The point isn’t to conjecture about whether the documents might *actually* belong to a former sitting President, which seems utterly absurd. I think dwelling on or seeking to expose some “unknown unknown,” is similarly wasted effort. I think Eve Kosofsky Sedgwick put it best:
Why bother exposing the ruses of power in a country where, at any given moment, 40 percent of young black men are enmeshed in the penal system? In the United States and internationally, while there is plenty of hidden violence that requires exposure there is also, and increasingly, an ethos where forms of violence that are hyper-visible from the start may be offered as an exemplary spectacle rather than remain to be unveiled as a scandalous secret.
Eve Kosofsky Sedgwick, Touching Feeling, p. 140
Even if we avoid a totally paranoid mentality about this incident, the story is … not great. Those documents could absolutely have effects both immediately and for years to come. Unlike some experts, my concern doesn’t arise because I have specialized legal knowledge but because of what I know about the rhetoric of these events. Although rhetoricians often have much to say about the injustice of the law, rhetoric is also, famously, not about knowing or discovering “the truth.” Tweaking the famous Col. Nathan R. Jessup line, we cannot handle the truth because it’s been redacted and, therefore, taken out of the public’s hands. Rhetoric is what reshapes the truth we don’t have access to. It runs on uncertainty. It communicates knowledge about something we don’t know.
So, here are some notes about why rhetoric, often a bad word for people speaking disingenuously, offers some perspective on events like this one. If you’re reading, thank you. Selfishly, I hope these notes will help me track some of what I’ve noticed as I finally wrap up my book project on the rhetoric of secrecy this fall, titled This Page Left Intentionally Blank.
What does rhetoric have to do with these documents at all?
For one thing, the documents are clearly being hailed as weaponized speech. Weaponized speech describes a whole collection of metaphors that makes information into something capable of doing harm in the public mind’s eye. “Information Bombs.” “Cyberwarfare.” “Digital Terrorist.” The language we use about information curates our relationship to — and our expectations about — the consequences of “deploying” them (which, in Trump’s case, amounts to selling them or having them stolen). Sometimes, it heightens a threat that isn’t all that threatening, except to encourage “warlike” attitudes. Other times, they signal a risk calculation and a heightened state of anxiety. Trump’s documents aren’t just dangerous for what they contain; they’re dangerous for what they could do — if read, spoken, and spread. This, again, is a way of alerting us to weaponized speech, which has consequences much in the same way that releasing a computer virus has consequences.
When tuning in, I frequently ask whether the national security talking heads are anxious and whether their purpose is to produce or quell anxiety. These and other experts have already agreed on the significance of invoking the 1917 Espionage Act and what comes next. Regardless of whether their purpose is to produce or quell anxiety, the situation is, again, not great. I have noticed a proliferation of “cut through the fog” editorials (this post might even be an example) that continuously beg the complicated question of the American public’s fetishistic relationship to its national security institutions. I often think that it is not just a little strange that the public always seems to crave ever-more James Bond, Jason Borne, and Avengers content — as more-and-less secret wars become ever more unpopular. The fetishistic mode is especially active on occasions when Natsec officials actually wish to communicate something to the public at large. In this case, we, the attention-paying public, are meant to be in the know that something has happened. And the way that this something has been communicated is through metaphor.
What do you mean, metaphor?
Metaphors place one thing in terms of another. When the focal “thing” we are trying to describe is prohibited from being described, then metaphor is essential because it allows us to say something indirectly, without giving away the goods. If I say, “you’ve been on a real dinner biscuit lately,” I’m coding my praise (you’re on a roll) in a way that sounds strange to anyone but the person who feels the need to decipher it.
So what is the indirect language we’ve gotten about this particular leak? The secrets are classified, secret, and top secret. They have been suspected of containing national defense information, FISA materials, and nuclear, human, and signals intelligence.” They have been called “crown jewels” by the likes of former FBI official Chuck Rosenberg and Lawfare Contributor/George Mason Professor David Priess. And parts of the warrant and the affidavit are redacted, making a spectacle out of the fact that there is something out there that cannot be read. All of these are ways of representing something that can’t be represented, making a metaphor out of something severely secret and which must therefore be stepped around to be articulated.
Metaphors are also about making connections between roughly similar historical events. If Mar-a-Lago-gate (we still haven’t settled on a name, apparently) is “unprecedented,” then what comparisons are we reaching for? With the January 6 commission, Watergate has been an ever-present, if not mismatched, point of reference. To be sure, the -gate suffix is a thoroughly tired metaphor. A better, if not still imperfect, comparison for the release of confidential security information that spans a presidency might be the infrequently mentioned Valerie Plame scandal of the George W. Bush administration (recall that Trump pardoned I. Scooter Libby) or again, the WikiLeaks document dumps (which Trump openly celebrated for leaking DNC information in 2016). In the case of the Trump-basement-document-gate, the most recent hullaballoo about “redactions” in the DOJ affidavit most obviously mirrors the public fretting over the “redactions” in the Mueller Report. The question in both cases is: what could the hidden stuff do when and if it were revealed?
In retrospect, with Mueller, not much. Even when the redactions were lifted, it wasn’t much of a surprise; for many, nothing seemed to come of the report itself. That could be the end of it here, too. We may likely see what a former president’s claim to executive privilege means against the Espionage Act of 1917, the Atomic Energy Act of 1954, or the Intelligence Identities Protection Act of 1982. These were alleged crimes against misogynistic WikiLeaks front-man Julian Assange and heroic whistleblower Chelsea Manning. Assange is indefinitely detained. Manning has already served a long sentence for refusing to speak on the Assange issue. But, despite the egregiousness of Trump’s newest selfishly-motivated, hugest-ever security vulnerability, it somehow does not so much as disqualify him from running for public office.
What about the seriousness of the potentially leaked documents?
When secrets themselves concern “nuclear” information or “signals” intelligence, my understanding is that representatives of the national security state do not just put the lost value into dollars (e.g., “it’s a five billion dollar catastrophe!”). They also translate it into terms of risk and potential harm. Here, Trump-a-Lago-gate sounds like what Peter Galison calls an “objective” secret, a secret which, once released, cannot be unreleased. An “objective” secret is “diffuse” (expressed in many words), “technical” (unavailable to people without the appropriate expertise), “determinable” (i.e., they could be independently found out or deduced), and “eternal” (living in long-lasting memory). Unlike its “subjective” counterpart, an “objective” secret cannot be changed at a moment’s notice or forgotten in a few days.


The above images are borrowed from my online textbook, while the above distinction is borrowed from Peter Galison’s “Removing Knowledge: The Logic of Modern Censorship” in Agnotology: The Making & Unmaking of Ignorance (Stanford UP, 2008)
A subjective secret might be, for instance, the temporary position of a warship or platoon. An objective secret might look like the sourcing and code for a Stuxnet or a Sandworm, a known cybersecurity vulnerability, protected identities, or a manual for nuclear technology. Given the enumeration of the documents — 184 documents the first time, 300 documents this most recent go-round — Special-Access-Programs-gate seems to be about secrets expressed at some length, not with brevity.
Of course, not every “biggest ever” secret is significant. The rhetorical presentation of great volume is megethos, which, as Jenny Rice explains, gives the viewer an impression of size, significance, and magnitude. Sometimes this is “mere” rhetoric: after the Iraq and Afghan War Logs, the greater-and-greater volume of WikiLeaks successive releases turned out not to have the grandiose consequences Julian Assange had promised. When Trump released his health plan after the emergence of COVID-19, it materialized as a predictably “huge,” “enormous” book — which turned out to be full of blank pages. It is also true that public audiences have difficulty discerning magnitude, and “biggest ever” doesn’t consistently deliver the emotional impact it promises. The scale of the difference between 1, 10, and 100 million — or any of these and 1 billion — is difficult to perceive because these magnitudes are so far outside the scope of what many of us are accustomed to.
And then there’s the question of who would even want these secrets, which places other instances of leaky security at Mar-a-Lago in the spotlight. Consider Trump’s 2017 Lavrov/Kislyak meeting. Or the maybe-tourist who ventured into the resort in 2019. Or other possible Russian informants in the white house. Or, most recently, the pseudonymous Anna De Rothschild, whose story sounds like a mash-up of Anna Delvey/Sorokin and Mariia Butina.
What does all of this add up to?
Again, perhaps nothing. Most pessimistically, these events could go the way of the Mueller Report, creating a mega-lithic story that occupies a months-long (if not years-long) media cycle on the incalculable damage wrought by a Trump presidency that is disconnected from a realistic assessment of the non-existent legal consequences that leaking has for former presidents and the ultra-wealthy. That isn’t to say that the document scandal doesn’t have effects. One immediate effect might be heightened paranoia and stochastic violence against people suspected of being “spies” and “infiltrators.” Another is to intensify “deep-state” style conspiracy theories about the DOJ and the FBI while heroizing these institutions, reinforcing partisan support for policing at every level. As one member of the Twitterati stated on August 9, 2022: “the fbi is not GOOD. it cannot do GOOD THINGS. it can however do FUNNY THINGS. this is an important distinction.”
Depending on how damaging the documents are, we might not have a good sense of the effects the documents have already had — or what might be coming down the road. What sticks out to me now is the month-long effort to communicate national security harms and damages. This seems like a challenging rhetorical task because the need to amplify the sensitivity of the documents is almost certainly balanced against the more frequent imperative to say nothing at all. I am reminded, for instance, of Chuck Schumer’s appearance on The Rachel Maddow Show on August 8th, 2022, where he repeatedly refused to comment on the then-only-hours-old FBI seizure of documents. Instead, he insisted upon celebrating also-recent policy “wins” related to job creation, climate change, debt reduction, inflation relief, corporate taxation, and drug costs. The subtext was that “Democrats are persisting and things will happen” — which, when placed against the other dramatic events of the day, had the ring of a double-entendre. According to Schumer, “things happening” meant legislative victories. However, as a way of metaphorically talking about something that he didn’t want to talk about, Schumer’s emphasis on the fact that “things are happening” also made Doc-a-Lago sound like it was part and parcel of the “results” that democrats were delivering.
At least for now, it all adds up to this: For there to be a shared sense of gravity, stories like this one are built up as rhetorical secrets; to borrow a famous turn of phrase, what makes these secrets stick is “a mobile army of metaphors, metonyms, and anthropomorphisms.” Even though Trump perpetrated crimes out in the open and in plain sight, what draws us to them is the way that they are constructed to make something appear as if it is hidden, keeping us on the hook for what might come next.
